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Priority IAC Brand Identity

Priority IAC, a pioneering force in microbiology nutrition for farm animals, epitomizes a harmonious blend of science, empathy, and agricultural innovation. As a farm-developed, family-owned company, their ethos is deeply rooted in scientific rigor and a profound commitment to animal welfare. With a relentless focus on research and product development, Priority IAC empowers farmers with cutting-edge solutions that not only enhance the health and well-being of their livestock but also elevate the sustainability and profitability of their operations. With all this in mind, Priority IAC came to Quill, knowing their visual identity had become stagnant, but they were worried that a rebrand might lose touch with the heart of their messaging. Our team assured them they could rebrand without losing any equity, and in fact, the heart of their message could become even more impactful.
Client
Priority IAC
Release
January 2025
Category
Brand Identity
RECOGNITION
VISIT Website
ANNI Hair Wax tube package staggered in perspective to the left of  Frizz? Never heard of it text and 4 certification logosANNI Hair Wax Logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Image of ANNI Hair Wax tube being pulled out of back pocket of jeansANNI Hair Wax tube and box packaging sitting together next to each other

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

ANNI Hair Wax Pink wave pattern with circular stamp that has a leaf icon in the middle. Plant-Based Product circling around the iconANNI Hair Wax PR box design with product in the center of the open boxANNI Hair Wax box and tube sitting on top of two different hair types (dark curly hair & blond straight hair) showing the product is good for all hair types.

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Six ANNI Hair Wax supporting square graphics showing the brand colors and elements as information graphics for the Amazon listingWoman holding a young girl and using the ANNI Hair Wax tube on her hair. Logo and "I'm safe for all hair types and all ages"
Priority logo with "Complete herd health is priority one." and image of cows in a circular containerPriority IAC business card design

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Priority IAC line icon style of all types of animals (cows, sheep, deer, pigs, pets, etc.)

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Priority IAC product sell sheet The Priority Way with iconsPriority IAC brand and product presentation deck with 8 graphicsPriority IAC two product packaging bags (Tracepac Gold and P-One)Priority IAC two product packaging bags (Chopper's Choice and Ocean Minerals)Priority IAC website design on laptop, tablet and phonePriority IAC's unique strains of Smartbacteria with iconsPriority IAC front & back product mailer

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Priority IAC digital ad set with 4 swiping images
Motion Works Media "Media that moves" with a orange wave gradient in the background with a grid collage of imagesMotion Works Media multiple business cards floating on dark background

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Motion Works Media wave patternMotion Works Media logo

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Motion Works Media - Asymmetrical floating grid of images and icons in blue boxesMotion Works Media - Three brand presentation slides Motion Works Media social media header and profile image. "We work to amplify your brand"

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Motion Works Media - Six social media cards that showcase different brand elements and photographyMotion Works Media email design in a line drawing of a phoneMotion Works Media icon style - thick ,geometric line weight Motion Works Media website page designs on a dark background with an orange wave mesh gradient
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

McNeilus® Volterra™ ZSL™ Campaign digital ads

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Oshkosh Area Community Foundation sell sheets

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Oshkosh Public Library Building banners and flag pole banners in parking lot

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Advanced Contours tri-fold brochure with services

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Hometree4Life digital ad set

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Hometree4Life folder and sell sheetHometree4Life presentation slides

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

City Center Oshkosh building

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - Fletch's High Spirits Brand Identity social media posts

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Valley Pop branded sales presentationValley Pop tradeshow booth

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - 111. N Main visual brand identity overview brochure

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - Great Northern Brand Support Report to the Community infographic

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - AIA Corporation photography style

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

E-Power Brand Identity "Results from experts you can trust."

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Somaya Life logoSomaya Life social media ads and packaging box

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Somaya Life iconsAn anthrobiotic that is beyond good.

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Ancient wisdom for healthy pets. Maya Pet icons

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Fanny pack design

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Momentum brand elements - Icons

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Devil's Cask barrel applicationDevil's Cask product innovation page

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Sturgeon Spirits logoAn Experience Like No Other with image of a still

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

From Goods to Great

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

The Solution

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

AAA Liner Replacements logo and social media ads

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

AAA Collateral & FolderAAA Website designAAA truck decal

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Oshkosh Aviation Business Park aerial view
OSH in blue box

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Become a part of Oshkosh's Aviation Story and business card design

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Oshkosh Aviation on Park logo and iconography

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Accounting team at deskAlly Tax & Accounting logo

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Inspection Services of Wisconsin's card and iconography set

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Worker looking at the Allsource App on phone

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Allsource logo and business cards

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Allsource Product bucket and product tips sheetAllsource truck wrap

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Girl reading Feeding America Annual Report impact page

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Person giving presentation on Tips for TeensAnimated Breakwater logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

A community togetherBreakwater business cards

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

We <3 YouBreakwater websiteBreakwater poster designs

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

House of Flower business cards

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

ThedaCare logo
No distractions, stay focused

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

FOCUS staged event

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Oshkosh Corporation Safer At Six elevator signage

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Good Foods color changing logo gif

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Good Foods brand guide cover & pages

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Designer at computer using the Good Foods brand guide

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Craft Coating logo

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Craft Coating emblem gif

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Craft Coating folder with sales collateral

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Craft Coating social media graphics

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

LinerWorld website pages

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Staying Alive campaign banner

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Staying Alive Campaign Collateral
Come drink with us

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Gabe's logoGabe's logo lockups

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Junior's Boot Wax tin packaging design

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Pillars color palette

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Pillars logo lockups

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

Our main challenge lay in the delicate balance between preserving existing brand equity and revitalizing Priority’s visual identity to reflect their evolution and innovation. While their current branding included a wealth of educational information, much of it had become visually outdated, inconsistent, and failed to encapsulate the cutting-edge business they had created. 

Additionally, we recognized the importance of ensuring that their messaging resonated with farmers and other industry professionals, striking a delicate balance between expertise and accessibility. Given the highly technical nature of Priority’s microbiology-based nutrition solutions, conveying technical details in a digestible format presented a formidable hurdle. We aimed to create a brand identity that communicated this complex scientific information in a way that was not only digestible for the average farmer but also visually engaging. 

Oshkosh Country Club historical images with Since 1899

First and foremost, we embraced a visual language characterized by geometric icons and thin line illustrations. These elements, while inherently educational and technical, were crafted to be easily understandable, avoiding confusion while conveying the intricacies of microbiology nutrition solutions. Simple data visualizations featuring large numbers and prominent fields of color further enhanced the accessibility of complex information.

To evoke Priority’s holistic approach, we incorporated elements inspired by the earth across all touchpoints. Vibrant yet earthy colors, reminiscent of the natural world, imbued their visual identity with warmth and energy. Secondary colors added another layer of vibrancy and depth to the brand palette, while the thin line illustrations corresponding to each product provided visual clarity and coherence. Stamp elements were strategically employed to reinforce messaging and lend an air of authority to all communication.

Central to Priority’s new branding was their modern and approachable logo, which positioned Priority as stable, contemporary, and invested. Each detail in the logo was meticulously crafted to represent the direct interactions between microbiology and nutrition.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

Overall, our solution embodied a harmonious fusion of science, innovation, and visual storytelling, positioning them as trailblazers in the field of microbiology-based nutrition solutions while preserving the integrity of their brand equity.

In translating complex information into digestible content, we leveraged clear, easy-to-read layouts and recognizable elements that exude a high-end feel while retaining a down-to-earth approach. When employed at each touchpoint, every element works together to create a refined and uncluttered design that allows their message and visuals to stand out and declare them the experts in their field.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

Quotation Marks