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ANNI Hair Wax Brand & Packaging

ANNI Hair Wax is a clean beauty product designed to deliver frizz-free shine, strong hold, and effortless styling, all in a sustainable package. As a new entrant in the haircare market, ANNI partnered with Quill Creative Studio to craft a distinct brand identity, connect visuals with their brand voice, and develop a packaging design that would stand out on digital shelves and resonate with ingredient-conscious consumers.
Client
Blended Waxes
Release
February 2025
Category
Brand Support
RECOGNITION
GDUSA Package Design Award
VISIT Website
ANNI Hair Wax tube package staggered in perspective to the left of  Frizz? Never heard of it text and 4 certification logosANNI Hair Wax Logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Image of ANNI Hair Wax tube being pulled out of back pocket of jeansANNI Hair Wax tube and box packaging sitting together next to each other

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

ANNI Hair Wax Pink wave pattern with circular stamp that has a leaf icon in the middle. Plant-Based Product circling around the iconANNI Hair Wax PR box design with product in the center of the open boxANNI Hair Wax box and tube sitting on top of two different hair types (dark curly hair & blond straight hair) showing the product is good for all hair types.

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Six ANNI Hair Wax supporting square graphics showing the brand colors and elements as information graphics for the Amazon listingWoman holding a young girl and using the ANNI Hair Wax tube on her hair. Logo and "I'm safe for all hair types and all ages"
Priority logo with "Complete herd health is priority one." and image of cows in a circular containerPriority IAC business card design

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Priority IAC line icon style of all types of animals (cows, sheep, deer, pigs, pets, etc.)

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Priority IAC product sell sheet The Priority Way with iconsPriority IAC brand and product presentation deck with 8 graphicsPriority IAC two product packaging bags (Tracepac Gold and P-One)Priority IAC two product packaging bags (Chopper's Choice and Ocean Minerals)Priority IAC website design on laptop, tablet and phonePriority IAC's unique strains of Smartbacteria with iconsPriority IAC front & back product mailer

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Priority IAC digital ad set with 4 swiping images
Motion Works Media "Media that moves" with a orange wave gradient in the background with a grid collage of imagesMotion Works Media multiple business cards floating on dark background

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Motion Works Media wave patternMotion Works Media logo

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Motion Works Media - Asymmetrical floating grid of images and icons in blue boxesMotion Works Media - Three brand presentation slides Motion Works Media social media header and profile image. "We work to amplify your brand"

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Motion Works Media - Six social media cards that showcase different brand elements and photographyMotion Works Media email design in a line drawing of a phoneMotion Works Media icon style - thick ,geometric line weight Motion Works Media website page designs on a dark background with an orange wave mesh gradient
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

McNeilus® Volterra™ ZSL™ Campaign digital ads

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Oshkosh Area Community Foundation sell sheets

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Oshkosh Public Library Building banners and flag pole banners in parking lot

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Advanced Contours tri-fold brochure with services

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Hometree4Life digital ad set

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Hometree4Life folder and sell sheetHometree4Life presentation slides

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

City Center Oshkosh building

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Valley Pop branded sales presentationValley Pop tradeshow booth

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - 111. N Main visual brand identity overview brochure

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - Great Northern Brand Support Report to the Community infographic

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - AIA Corporation photography style

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

E-Power Brand Identity "Results from experts you can trust."

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Somaya Life logoSomaya Life social media ads and packaging box

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Somaya Life iconsAn anthrobiotic that is beyond good.

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Ancient wisdom for healthy pets. Maya Pet icons

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Fanny pack design

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Momentum brand elements - Icons

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Devil's Cask barrel applicationDevil's Cask product innovation page

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

From Goods to Great

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

The Solution

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

AAA Liner Replacements logo and social media ads

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

AAA Collateral & FolderAAA Website designAAA truck decal

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Oshkosh Aviation Business Park aerial view
OSH in blue box

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Become a part of Oshkosh's Aviation Story and business card design

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Oshkosh Aviation on Park logo and iconography

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Accounting team at deskAlly Tax & Accounting logo

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Inspection Services of Wisconsin's card and iconography set

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Worker looking at the Allsource App on phone

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Allsource logo and business cards

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Allsource Product bucket and product tips sheetAllsource truck wrap

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Girl reading Feeding America Annual Report impact page

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Person giving presentation on Tips for TeensAnimated Breakwater logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

A community togetherBreakwater business cards

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

We <3 YouBreakwater websiteBreakwater poster designs

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

House of Flower business cards

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

ThedaCare logo
No distractions, stay focused

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

FOCUS staged event

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Oshkosh Corporation Safer At Six elevator signage

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Good Foods color changing logo gif

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Good Foods brand guide cover & pages

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Designer at computer using the Good Foods brand guide

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Craft Coating logo

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Craft Coating emblem gif

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Craft Coating folder with sales collateral

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Craft Coating social media graphics

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

LinerWorld website pages

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Staying Alive campaign banner

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Staying Alive Campaign Collateral
Come drink with us

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Gabe's logoGabe's logo lockups

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Junior's Boot Wax tin packaging design

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Pillars color palette

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Pillars logo lockups

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

With a product formulated to perform beautifully and align with clean, sustainable values, ANNI Hair Wax needed a brand identity that felt equally polished, intentional, and fresh. The challenge was to create a compelling visual presence that could communicate the product’s unique benefits such as minimal ingredients, salon-quality performance, and eco-conscious packaging. At the same time, the brand needed to compete in the fast-paced, aesthetics-driven world of online beauty shopping.

Oshkosh Country Club historical images with Since 1899

We developed a modern, minimal brand identity that reflects the purity of the formula and the effortless style it delivers. The logo and typography system strike a balance between clean simplicity and high-end appeal. The packaging design uses sustainably sourced materials that reduce plastic, aligning with the brand’s mission to offer beauty products that are better for people and the planet. The vibrant design and crisp messaging speaks to both form and function.

To complement the visual identity, we paired visual design with their confident, playful brand voice to celebrate self-expression and hair confidence without the fluff. Messaging like “Frizz? Never heard of it.” and “Seven ingredients. One clean formula.” helped position ANNI as smart, stylish, and unapologetically straightforward. From concepting to final packaging, every detail was designed to connect with the clean beauty consumer and create a product experience that feels elevated and trendy.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

Since launch, ANNI Hair Wax has entered the market with strong momentum. The product is gaining traction on Amazon and building a growing community of loyal customers and clean beauty influencers. With a thoughtfully crafted brand identity and messaging foundation in place, ANNI is positioned to expand its product line, grow customer loyalty, and establish itself as a lifestyle brand rooted in clean confidence and conscious beauty.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

Quotation Marks