The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
The Oshkosh Public Library sought to modernize its brand in a way that honored its history while remaining relevant to the community's diverse needs and shifting expectations. The challenge lay in balancing tradition with innovation and keeping the library’s iconic features intact while adding elements that resonated with a diverse community who crave digital experiences as well as those who value physical spaces and collections.
Drawing from the library’s history and future ambitions, we developed a visual identity that blends familiarity with freshness. The new logo features a lion, paying homage to the iconic lion statues that guard the library’s entrance. Design elements, including sparks and confetti, symbolize the celebratory nature of engaging with library resources. A bright, welcoming color palette and professional yet friendly typography were chosen to appeal across all ages and demographics.
This versatile system also includes approachable iconography, enhancing user engagement and readability across digital and physical platforms. The library’s pillars were reflected in the brand’s imagery and graphics, inviting patrons to see the library as a hub of knowledge, growth, and community.
The launch of the new brand identity, environmental graphics, signage, and website will transform the Oshkosh Public Library’s presence in the community. Patrons have responded enthusiastically, feeling a renewed sense of pride in their library which now has a brand identity that fully reflects their needs and aspirations. This reimagined brand serves as a guiding light, inviting all members of the community to “Spark Your Story” through resources that belong to them. Today, the Oshkosh Public Library stands as a vibrant, modern institution deeply rooted in community connection and positioned to meet the future of education, engagement, and growth.
