Quill feather

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
VISIT Website

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

McNeilus® Volterra™ ZSL™ Campaign digital ads

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Oshkosh Area Community Foundation sell sheets

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Oshkosh Public Library Building banners and flag pole banners in parking lot

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Advanced Contours tri-fold brochure with services

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Hometree4Life digital ad set

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Hometree4Life folder and sell sheetHometree4Life presentation slides

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

City Center Oshkosh building

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Valley Pop branded sales presentationValley Pop tradeshow booth

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - 111. N Main visual brand identity overview brochure

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Great Northern Brand Support Report to the Community infographic

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - AIA Corporation photography style

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

E-Power Brand Identity "Results from experts you can trust."

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Somaya Life logoSomaya Life social media ads and packaging box

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Somaya Life iconsAn anthrobiotic that is beyond good.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Ancient wisdom for healthy pets. Maya Pet icons

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Fanny pack design

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Momentum brand elements - Icons

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Devil's Cask barrel applicationDevil's Cask product innovation page

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

From Goods to Great

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

The Solution

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

AAA Liner Replacements logo and social media ads

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

AAA Collateral & FolderAAA Website designAAA truck decal

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Aviation Business Park aerial view
OSH in blue box

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Become a part of Oshkosh's Aviation Story and business card design

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Oshkosh Aviation on Park logo and iconography

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Accounting team at deskAlly Tax & Accounting logo

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Inspection Services of Wisconsin's card and iconography set

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Worker looking at the Allsource App on phone

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Allsource logo and business cards

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Allsource Product bucket and product tips sheetAllsource truck wrap

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Girl reading Feeding America Annual Report impact page

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Person giving presentation on Tips for TeensAnimated Breakwater logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

A community togetherBreakwater business cards

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

We <3 YouBreakwater websiteBreakwater poster designs

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

House of Flower business cards

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

House of Flower logo lockupsHouse of Flowers Campaign collateral

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

ThedaCare logo
No distractions, stay focused

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

FOCUS staged event

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Oshkosh Corporation Safer At Six elevator signage

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Good Foods color changing logo gif

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Good Foods brand guide cover & pages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Designer at computer using the Good Foods brand guide

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Craft Coating logo

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Craft Coating emblem gif

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Craft Coating folder with sales collateral

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Craft Coating social media graphics

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

LinerWorld website pages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Staying Alive campaign banner

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Staying Alive Campaign Collateral
Come drink with us

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Gabe's logoGabe's logo lockups

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Junior's Boot Wax tin packaging design

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Pillars color palette

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Pillars logo lockups

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Oshkosh Country Club historical images with Since 1899

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

Quill Creative Studio was highly recommended by our marketing team—and they exceeded all expectations. They were incredibly thorough and engaged, guiding us through brainstorming sessions to understand our vision and then bringing it to life with creativity and expertise.

Jon Kautzer, General Manager, Martens Heating & Cooling

Quotation Marks