While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
We couldn't be happier with our experience working with Quill Creative Studio! From the start, they were professional, engaging, and communicative, making the entire branding process enjoyable and seamless. What really stood out was the time they spent getting to know us and understanding the message we wanted to convey. Quill Creative Studio captured our brand essence perfectly and went above and beyond. If you're looking for a team that's talented, dedicated, and genuinely cares about your brand, Quill Creative Studio is the way to go!
AMY TRUCKEY, OWNER, ADVANCED CONTOURS
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
From the very beginning, Quill Creative Studio demonstrated an exceptional understanding of Oshkosh Defense’s history and the vision for where our company is headed. Their team provided an incredible number of high-quality assets, ensuring every aspect of our refreshed brand and website was cohesive and compelling. Their creativity and attention to detail exceeded our expectations, delivering a final product that supports our company’s mission and future. We are extremely grateful for the support and collaboration we received throughout the project and look forward to our continued partnership.
Melonie Wiesner, Manager, Global Marketing and Communications, Oshkosh Defense
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
From the very beginning, Quill Creative Studio demonstrated an exceptional understanding of Oshkosh Defense’s history and the vision for where our company is headed. Their team provided an incredible number of high-quality assets, ensuring every aspect of our refreshed brand and website was cohesive and compelling. Their creativity and attention to detail exceeded our expectations, delivering a final product that supports our company’s mission and future. We are extremely grateful for the support and collaboration we received throughout the project and look forward to our continued partnership.
Melonie Wiesner, Manager, Global Marketing and Communications, Oshkosh Defense
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
For the 2023 Report to the Community, Quill Creative was able to cleverly integrate elements of our newly revised brand identity and ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company and are showcased within this report. Quill managed this project well and their creativity was outstanding.
MARK VAN PAY, VP Marketing, GREAT NORTHERN CORPORATION
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Quill spent the time to understand our brand and what it stood for in the marketplace. They were able to cleverly integrate elements of our current brand graphics into the refresh to ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company. Quill managed this project really well and their creativity is outstanding.
MARK VAN PAY, VP Marketing, GREAT NORTHERN CORPORATION
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
In today’s environment where change is the only constant, the ability to evolve while retaining one's core identity is crucial. Quill Creative has demonstrated this skill brilliantly with AIA's brand refresh. It's a testament to their strategic thinking, creative execution, and deep understanding of brand dynamics in a competitive landscape.
Stacy Price, VP Marketing, AIA Corporation
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
If you are seeking a partner to embark on a journey of brand transformation, I wholeheartedly recommend Quill. Their ability to combine strategic brilliance with creative excellence is a rare find in the industry!
Ellie Gunville, Co-Owner, E-Power Digital Marketing
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Updating the brand of the oldest business in Wisconsin still owned by a legacy family member, was not to be taken lightly. What we liked best about working with Quill was their respect for the past, while still forging a current brand strategy, supported with great creativity, to help us grow for another 100 years. It’s a very open and transparent relationship with great communication along the way.
Mark Elliott, Brand Packaging Sales & Marketing, Castle pierce
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Maya Pet package designs won American Package Design Awards from GDUSA Magazine.
Richard Breunig, Founder & President, Priority IAC
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Somaya Life package designs won American Package Design Awards from GDUSA Magazine.
Richard Breunig, Founder & President, Priority IAC
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Working with Quill has been a priceless asset to our company! They are extremely talented and their work is impeccable. Their team helped bring our company alive in award winning ways! Their communication and timeliness makes working with them seamless and extremely easy. They really do all they can to meet every one of our needs. We are so appreciative of their hard work!
Dr. Stephanie Matulle, AyD, CAS, AHC, RYT - Owner, Clinical Ayurvedic Doctor, Arise balanced wellness
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Quill helped us define the intangible of our organization. They were there at every step to help us, they dived deep into our history and found a brand that felt like us. Can't say enough about them or their process.
Justin Kasper, President, MacDowell Male Chorus
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Working with Quill taught me that branding is absolutely crucial for any product in any category. And they've been an absolute pleasure to work with from start to finish of my product rebrand. The team is very professional, extremely talented in creativity, design and messaging, and exceptional with communication. They know what they are doing, and their work shows.
Toni Maretti, Owner, Momentum Carnivore Nutrition
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.
Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Valley is fortunate to work with Quill Creative. Whether big or small, repeat or new, the Quill team always ensures each project reflects our brand and achieves the desired objective. This year, Quill helped us evolve our 2022 Annual Report to be a fresh, succinct and informative reflection of our previous year’s business. It is great to work with a creative partner who is not only a diligent steward of our brand, but also a visionary leader in the branding industry.
Sue bowden, vice president of product management and Marketing
valley cooperative association
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!
Dr. Stephanie Matulle, Owner, Ally Tax & Accounting
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.
Brittany Thurman, Assistant Director, AAA Liner Replacements
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.
TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
While their product quality and loyal customer base were strong assets, Valley Pop’s brand aesthetics had become slightly outdated since their previous visual refresh. They also lacked a clearly articulated brand position in the market and were struggling to differentiate themselves from other players in the industry in an impactful way. Because the popcorn market is heavily focused on health consciousness, this brand niche had already become well-occupied. The challenge for our team at Quill was to carve out a distinct and compelling space for Valley Pop to differentiate themselves from the competitors without losing their established brand values.
We began by refining Valley Pop's brand strategy, exploring core values, mission, and competitors. This led to a new brand identity focused on the social aspect of enjoying popcorn. The identity highlighted popcorn as a catalyst for bringing people together, transforming ordinary moments into something special, resulting in the new tagline, "Share the Moment, Savor the Pop."
Quill updated fonts, colors, and the logo while retaining connections to the existing brand. The refreshed logo is cleaner and more modern, with a slight curve to evoke the "pop" of a kernel turning into popcorn. The updated design elements reflect a vibrant, joyful, and welcoming identity while staying true to the established brand palette and typography.
Photography emphasized social and communal enjoyment, featuring people gathering and interacting with the product. Product shots consistently included hands reaching for the popcorn, reinforcing the theme of shared experiences.
Through our holistic approach, we successfully redefined Valley Pop's brand identity, positioning it as a symbol of memorable moments and social connection, all while preserving the brand’s established equity.
We also recognized Valley Pop’s need to gradually phase out the old branding on existing physical collateral like packaging while ramping up marketing efforts with their new branding at other touchpoints. To facilitate this, we designed a variety of collateral concepts and templates that can be used at any point during the brand’s evolution to ensure the identity stays cohesive. This included creating essential materials such as presentations for distributors and wholesalers, trade show assets, product packaging mock-ups, digital ads, and social media templates that could be effortlessly integrated as part of a larger communications strategy.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
