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Fire Escape and Mud On Main Identities

Fire Escape and Mud on Main, two art studios in Oshkosh, WI, offer immersive DIY art experiences, from pottery painting to hands-on ceramic work. As they expanded their offerings, they partnered with Quill Creative Studio to refine their visual brand identities. Through strategic design and brand architecture, we created a cohesive yet distinct system for both brands, ensuring clarity, consistency, and an engaging experience for their creative community.
Client
Fire Escape
Release
May 2024
Category
Brand Identity
RECOGNITION
VISIT Website

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

McNeilus® Volterra™ ZSL™ Campaign digital ads

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Oshkosh Area Community Foundation sell sheets

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Oshkosh Public Library Building banners and flag pole banners in parking lot

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Advanced Contours tri-fold brochure with services

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Hometree4Life digital ad set

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Hometree4Life folder and sell sheetHometree4Life presentation slides

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

City Center Oshkosh building

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Valley Pop branded sales presentationValley Pop tradeshow booth

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - 111. N Main visual brand identity overview brochure

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - Great Northern Brand Support Report to the Community infographic

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - AIA Corporation photography style

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

E-Power Brand Identity "Results from experts you can trust."

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Somaya Life logoSomaya Life social media ads and packaging box

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Somaya Life iconsAn anthrobiotic that is beyond good.

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Ancient wisdom for healthy pets. Maya Pet icons

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Fanny pack design

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Momentum brand elements - Icons

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Devil's Cask barrel applicationDevil's Cask product innovation page

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

From Goods to Great

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

The Solution

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

AAA Liner Replacements logo and social media ads

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

AAA Collateral & FolderAAA Website designAAA truck decal

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Oshkosh Aviation Business Park aerial view
OSH in blue box

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Become a part of Oshkosh's Aviation Story and business card design

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Oshkosh Aviation on Park logo and iconography

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Accounting team at deskAlly Tax & Accounting logo

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Inspection Services of Wisconsin's card and iconography set

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Worker looking at the Allsource App on phone

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Allsource logo and business cards

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Allsource Product bucket and product tips sheetAllsource truck wrap

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Girl reading Feeding America Annual Report impact page

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Person giving presentation on Tips for TeensAnimated Breakwater logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

A community togetherBreakwater business cards

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

We <3 YouBreakwater websiteBreakwater poster designs

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

House of Flower business cards

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

House of Flower logo lockupsHouse of Flowers Campaign collateral

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

ThedaCare logo
No distractions, stay focused

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

FOCUS staged event

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Oshkosh Corporation Safer At Six elevator signage

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Good Foods color changing logo gif

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Good Foods brand guide cover & pages

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Designer at computer using the Good Foods brand guide

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Craft Coating logo

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Craft Coating emblem gif

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Craft Coating folder with sales collateral

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Craft Coating social media graphics

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

LinerWorld website pages

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Staying Alive campaign banner

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Staying Alive Campaign Collateral
Come drink with us

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Gabe's logoGabe's logo lockups

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Junior's Boot Wax tin packaging design

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Pillars color palette

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Pillars logo lockups

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

With the addition of Mud on Main as a dedicated ceramic studio, Fire Escape needed a refreshed brand identity that could unify both locations while maintaining their unique characteristics. The challenge was to evolve Fire Escape’s existing brand to feel modern, inviting, and structured, while also introducing Mud on Main as a distinct yet connected entity. The goal was to develop a strategic brand system that would support future growth, improve communication, and ensure consistency across marketing materials, in-studio experiences, and digital platforms.

Oshkosh Country Club historical images with Since 1899

Quill Creative Studio developed a dual-brand strategy that balanced unity and individuality. Fire Escape’s refreshed identity embraces vibrant, glaze-inspired colors, playful typography, and organic textures that reflect creativity and self-expression. Meanwhile, Mud on Main’s identity is more serene, featuring a refined, earth-toned palette and subtle, clay-like textures that emphasize craftsmanship and hands-on artistry.

Both brands share a clean, minimalistic logo system with geometric iconography and modern typography, ensuring a visual connection while allowing each brand to stand out in its own way. We documented the brand framework in comprehensive visual identity guidelines, empowering Fire Escape and Mud on Main to seamlessly implement their brand across digital and print materials. The end result is the framework for a structured, recognizable brand system that enhances customer experience and effectively communicates each studio’s creative offerings.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

With a refreshed and documented brand identity, Fire Escape and Mud on Main now have all the elements to implement a cohesive and professional design system to strengthen their market presence. As they continue to grow, Fire Escape and Mud on Main are now equipped with a scalable brand system that will support future marketing, promotions, and community engagement.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

Quotation Marks