Recent Posts

High heels in wet grass is an analogy used to stress the importance of narrowing a brand's focus to create greater impact. This blog explains the importance of taking the time to be intentional with messaging and customer service.

No matter the size of your company, how long you’ve been in business or what industry you’re in, consistency is key when it comes to your brand.

Brand building is different from marketing. Messaging and visuals are steered by brand strategy and implemented through marketing efforts to capture a sale. What happens in addition to the sale or service in terms of customer experience is guided by the brand strategy. Things like product guarantees or loyalty programs are done by organizations who want their customers to stand behind the product or service as much as they do. 

Taking the time to find and enhance your brand can have a massive impact on your business. Our clients have seen everything from increased web traffic to massive influxes in sales after they went through a re-brand with us. 

Creating a slew of items to represent your brand can become an inconsistent mess if the brand isn’t defined on the front end. Even if a visual identity is beautifully created and looks really great, there still needs to be a foundational structure that holds everything together when it comes to messaging and the reason that a brand’s identity looks the way it does.

It’s inevitable. You’re creating a new brand in a well known industry and you have lots of competition. It seems that everything design wise has been done already and you’re not sure which way to go when creating your brand. We dive into the foundation of the organization and build the brand upwards from there.

With any brand, in any industry, you need to build a thoughtful relationship with your customer. This relationship starts the first moment they see your brand elements such as a logo or webpage. How do you tailor your brand to make it feel a certain way?

We want to take you through some of the most impactful touchpoints you can have with your consumer and give you tips on how to make the most of them.

Arden Helm has been made partner at Quill Creative Studios in Oshkosh, Wisconsin.

Any time you wander into the beer section of a liquor store, grocery store or convenience store you are sure to be overwhelmed with the amount of choices. Whether you stick with your lager from a local brewery or enjoy trying something new based on the exotic design of the packaging, the options are extensive. Getting a consumer to pick up your can or bottle of beer is tricky, but doesn’t have to be. With strategic branding and style your beer can stand out in this oversaturated market.

The world of beer is an overcrowded and oversaturated space. It’s one thing to grab the attention of the consumer and make them pick up your bottle of beer, and another thing to get them to connect with your brand and keep them coming back for more.

Whether you’re working from home or in an office, creative blocks are bound to happen. It’s not a matter of if; it’s when. Here are some tips and tricks that we use to break through the block.

Many factors can determine when the time is right for your business to rebrand. Keep reading to see situations where a new brand may benefit you!

Quill Definition: Brand Identity is, in its most basic form, the soul of an organization. The brand identity acts as a north star so that all representatives for the brand can confidently align their actions to best represent the values and personality of the company and maintain the path to fulfill the mission and chase the vision.

This year, we had the privilege to sponsor local families in Oshkosh and provided them with gifts for Christmas which they otherwise wouldn't have been able to afford.

Many people may think of design as a purely creative process that relies on artistic inspiration. In actuality, design should be a marriage of logic and creativity and Creative Problem Solving (CPS) is the essential process that powers that marriage.

Creative block getting in the way of productivity? Collaboration doesn't have to be messy. Ryan lays down four simple rules to keep in mind when bringing others to the table.

Visual identity guidelines ensure consistent use and representation of a brand and all its elements no matter who, what, where or when. Does your brand follow identity guidelines to ensure consistency in the representation of your brand?

A brand is more than the face of a company-- it's the personality, values and mission behind the visual represented for both consumers and company staff. Creating a solid foundation of research and core values is essential before building the brand.