Create Feeling with Design
Did you know that you can use certain techniques to create feeling and emotion within your brand identity?
With any brand, in any industry, you need to build a thoughtful relationship with your customer. This relationship starts the first moment they see your brand elements such as a logo or webpage. How do you tailor your brand to make it feel a certain way? Keep on reading to find out!
Start with your competition and look at the characteristics that their brand portrays. Then take a look at your own business and what makes you stand out. What are your unique selling propositions? Pick the strongest 2-3 features and focus on bringing those out the most. Next, we recommend finding inspiration and creating a moodboard of elements or brands that make you feel a similar way.
Our team collaborated to come up with some quick examples! Below are some popular brand personalities and great ways to make your customer feel them through design. Be sure to click on the link alongside each category to see an example from our portfolio.
Masculine
Neutral colors
Sans-serif fonts with a higher contrast
Clean edges & sharp corners
Green/Eco-Friendly
Neutral tones, earth colors
Homemade/craft nature
Vegetative elements
Organic shapes
The photo below is from our client, Fork Farms, and their Greater Good Greens brand. Please see their Facebook page to learn more!
Approachable/Fun
Clean lines
Bright colors
Strong grid structure
Repetitive patterns
Minimalistic layout
Of course there are many techniques and elements that can be used to create the proper mood. One of our favorite ways to test out these solutions is to talk with our team and others who are not related to the project so we can get an outside opinion. This isn’t a science but rather an art, so don’t be afraid to try new and creative approaches. We would love to hear some of your favorite ways to reflect the true personality of the brand through visuals.
