Quill feather

Senior Stride Identity

Senior Stride is a home care services provider that empowers seniors with the ability to maintain their independence within their homes as they navigate the aging process. Their decision to transition from a franchise model under the Home Care Assistance name to an independent business meant that they needed a full visual rebrand and a new name that underscored their dedication and commitment to their mission with unparalleled, personalized care that prioritizes the unique preferences, aspirations, and stories of each senior they assist.
Client
Senior Stride Home Care
Release
January 2024
Category
Brand Identity
RECOGNITION
GDUSA Health + Wellness Design Award
VISIT Website
Woman with long curly hair affectionately holding a Shetland Sheepdog. Text overlay reads 'lacuna PET PRODUCTS' and 'Filling the nutritional gap with premium, biologically appropriate food and treats.Text defining 'lacuna' as a term describing the profound sense of fulfillment and wholeness a person experiences when their pet fills a void in their life, bringing a unique and irreplaceable sense of completeness.

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Bag of Lacuna Pet Products Chicken & Mango Superfood Treats. Soft green packaging with cream. Collage of various webpages from the Lacuna pet products website, showcasing their homepage, product listings, and ingredient information.Advertisement for Lacuna dog food, emphasizing zero fillers, no preservatives, premium quality, and pet approval, shown with a puppy eating.

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Four bags of lacuna pet food or treats in different flavors and packaging colors: Farmer's Recipe, Duck & Blueberries, Signature, and Beef Heart.

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

A woman making coffee in a kitchen while a Dalmatian dog looks up at her from the counter. A bag of lacuna pet food is visible on the counter next to the stove.Pile of natural dog treats including dried chicken tenders, dried beef tendon sticks, and other freeze-dried raw meat pieces. Arrows point to the treats with labels indicating 'SINGLE INGREDIENT', 'NO PRESERVATIVES', and 'FREEZE DRIED RAW MEAT'.
ANNI Hair Wax tube package staggered in perspective to the left of  Frizz? Never heard of it text and 4 certification logosANNI Hair Wax Logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Image of ANNI Hair Wax tube being pulled out of back pocket of jeansANNI Hair Wax tube and box packaging sitting together next to each other

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

ANNI Hair Wax Pink wave pattern with circular stamp that has a leaf icon in the middle. Plant-Based Product circling around the iconANNI Hair Wax PR box design with product in the center of the open boxANNI Hair Wax box and tube sitting on top of two different hair types (dark curly hair & blond straight hair) showing the product is good for all hair types.

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Six ANNI Hair Wax supporting square graphics showing the brand colors and elements as information graphics for the Amazon listingWoman holding a young girl and using the ANNI Hair Wax tube on her hair. Logo and "I'm safe for all hair types and all ages"
Priority logo with "Complete herd health is priority one." and image of cows in a circular containerPriority IAC business card design

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Priority IAC line icon style of all types of animals (cows, sheep, deer, pigs, pets, etc.)

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Priority IAC product sell sheet The Priority Way with iconsPriority IAC brand and product presentation deck with 8 graphicsPriority IAC two product packaging bags (Tracepac Gold and P-One)Priority IAC two product packaging bags (Chopper's Choice and Ocean Minerals)Priority IAC website design on laptop, tablet and phonePriority IAC's unique strains of Smartbacteria with iconsPriority IAC front & back product mailer

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Priority IAC digital ad set with 4 swiping images
Motion Works Media "Media that moves" with a orange wave gradient in the background with a grid collage of imagesMotion Works Media multiple business cards floating on dark background

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Motion Works Media wave patternMotion Works Media logo

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Motion Works Media - Asymmetrical floating grid of images and icons in blue boxesMotion Works Media - Three brand presentation slides Motion Works Media social media header and profile image. "We work to amplify your brand"

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Motion Works Media - Six social media cards that showcase different brand elements and photographyMotion Works Media email design in a line drawing of a phoneMotion Works Media icon style - thick ,geometric line weight Motion Works Media website page designs on a dark background with an orange wave mesh gradient
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

McNeilus® Volterra™ ZSL™ Campaign digital ads

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Oshkosh Area Community Foundation sell sheets

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Oshkosh Public Library Building banners and flag pole banners in parking lot

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Advanced Contours tri-fold brochure with services

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Hometree4Life digital ad set

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Hometree4Life folder and sell sheetHometree4Life presentation slides

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

City Center Oshkosh building

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Valley Pop branded sales presentationValley Pop tradeshow booth

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - 111. N Main visual brand identity overview brochure

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - Great Northern Brand Support Report to the Community infographic

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - AIA Corporation photography style

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

E-Power Brand Identity "Results from experts you can trust."

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Somaya Life logoSomaya Life social media ads and packaging box

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Somaya Life iconsAn anthrobiotic that is beyond good.

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Ancient wisdom for healthy pets. Maya Pet icons

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Fanny pack design

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Momentum brand elements - Icons

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Devil's Cask barrel applicationDevil's Cask product innovation page

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

From Goods to Great

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

The Solution

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

AAA Liner Replacements logo and social media ads

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

AAA Collateral & FolderAAA Website designAAA truck decal

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Oshkosh Aviation Business Park aerial view
OSH in blue box

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Become a part of Oshkosh's Aviation Story and business card design

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Oshkosh Aviation on Park logo and iconography

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Accounting team at deskAlly Tax & Accounting logo

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Inspection Services of Wisconsin's card and iconography set

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Worker looking at the Allsource App on phone

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Allsource logo and business cards

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Allsource Product bucket and product tips sheetAllsource truck wrap

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Girl reading Feeding America Annual Report impact page

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Person giving presentation on Tips for TeensAnimated Breakwater logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

A community togetherBreakwater business cards

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

We <3 YouBreakwater websiteBreakwater poster designs

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

House of Flower business cards

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

ThedaCare logo
No distractions, stay focused

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

FOCUS staged event

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Oshkosh Corporation Safer At Six elevator signage

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Good Foods color changing logo gif

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Good Foods brand guide cover & pages

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Designer at computer using the Good Foods brand guide

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Craft Coating logo

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Craft Coating emblem gif

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Craft Coating folder with sales collateral

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Craft Coating social media graphics

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

LinerWorld website pages

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Staying Alive campaign banner

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Staying Alive Campaign Collateral
Come drink with us

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Gabe's logoGabe's logo lockups

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Junior's Boot Wax tin packaging design

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Pillars color palette

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Pillars logo lockups

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

Because this was a rebrand for a business that already had a great reputation for exceptional care, we knew we needed to maintain and leverage as much of that brand equity as possible while providing a comprehensive new visual identity that captured the core mission of the business. Paramount to the rebrand was finding a new business name that clearly and simply conveyed the service offered and reinforced the organization’s commitment to enabling seniors to stride confidently through their golden years, supported by compassionate and personalized care.

Oshkosh Country Club historical images with Since 1899

We approached this rebrand with a mission-first mindset, visually translating the heart of the business’ mission into rich, approachable tones with sophisticated accent colors that differentiated them as a business but didn’t stray too far from their former brand or diminish established brand equity.

For elements and imagery, we used sketched illustrations and icons that showcase the nurturing care that Senior Stride provides. We incorporated lighthearted imagery showcasing both seniors enjoying their independent lives as well as the smiling faces of caregivers that evoked a feeling of genuine care and happiness.

We crafted a typographical hierarchy with a two-fold approach, knowing we wanted modern “high-end” fonts that felt welcoming and premium while also making sure that the selected fonts would be well-contrasted and easy to read for the intended audience.

When crafting the new name, we followed our process and chose Senior Stride to clearly and easily capture the core message of the business–”We help seniors find their stride.” Pairing this message with a new, modern logo with a sense of movement that represented each client’s journey.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

Senior Stride’s new brand embodies a sense of vitality and empowerment and conveys a simple, clear message to their clients about their core service and philosophy of care. Each element of the new brand works together to create a comforting, consistent feeling across all touchpoints.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

Quotation Marks