Quill feather

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
RECOGNITION
VISIT Website
Woman with long curly hair affectionately holding a Shetland Sheepdog. Text overlay reads 'lacuna PET PRODUCTS' and 'Filling the nutritional gap with premium, biologically appropriate food and treats.Text defining 'lacuna' as a term describing the profound sense of fulfillment and wholeness a person experiences when their pet fills a void in their life, bringing a unique and irreplaceable sense of completeness.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Bag of Lacuna Pet Products Chicken & Mango Superfood Treats. Soft green packaging with cream. Collage of various webpages from the Lacuna pet products website, showcasing their homepage, product listings, and ingredient information.Advertisement for Lacuna dog food, emphasizing zero fillers, no preservatives, premium quality, and pet approval, shown with a puppy eating.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Four bags of lacuna pet food or treats in different flavors and packaging colors: Farmer's Recipe, Duck & Blueberries, Signature, and Beef Heart.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

A woman making coffee in a kitchen while a Dalmatian dog looks up at her from the counter. A bag of lacuna pet food is visible on the counter next to the stove.Pile of natural dog treats including dried chicken tenders, dried beef tendon sticks, and other freeze-dried raw meat pieces. Arrows point to the treats with labels indicating 'SINGLE INGREDIENT', 'NO PRESERVATIVES', and 'FREEZE DRIED RAW MEAT'.
ANNI Hair Wax tube package staggered in perspective to the left of  Frizz? Never heard of it text and 4 certification logosANNI Hair Wax Logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Image of ANNI Hair Wax tube being pulled out of back pocket of jeansANNI Hair Wax tube and box packaging sitting together next to each other

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

ANNI Hair Wax Pink wave pattern with circular stamp that has a leaf icon in the middle. Plant-Based Product circling around the iconANNI Hair Wax PR box design with product in the center of the open boxANNI Hair Wax box and tube sitting on top of two different hair types (dark curly hair & blond straight hair) showing the product is good for all hair types.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Six ANNI Hair Wax supporting square graphics showing the brand colors and elements as information graphics for the Amazon listingWoman holding a young girl and using the ANNI Hair Wax tube on her hair. Logo and "I'm safe for all hair types and all ages"
Priority logo with "Complete herd health is priority one." and image of cows in a circular containerPriority IAC business card design

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Priority IAC line icon style of all types of animals (cows, sheep, deer, pigs, pets, etc.)

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Priority IAC product sell sheet The Priority Way with iconsPriority IAC brand and product presentation deck with 8 graphicsPriority IAC two product packaging bags (Tracepac Gold and P-One)Priority IAC two product packaging bags (Chopper's Choice and Ocean Minerals)Priority IAC website design on laptop, tablet and phonePriority IAC's unique strains of Smartbacteria with iconsPriority IAC front & back product mailer

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Priority IAC digital ad set with 4 swiping images
Motion Works Media "Media that moves" with a orange wave gradient in the background with a grid collage of imagesMotion Works Media multiple business cards floating on dark background

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Motion Works Media wave patternMotion Works Media logo

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Motion Works Media - Asymmetrical floating grid of images and icons in blue boxesMotion Works Media - Three brand presentation slides Motion Works Media social media header and profile image. "We work to amplify your brand"

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Motion Works Media - Six social media cards that showcase different brand elements and photographyMotion Works Media email design in a line drawing of a phoneMotion Works Media icon style - thick ,geometric line weight Motion Works Media website page designs on a dark background with an orange wave mesh gradient
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

McNeilus® Volterra™ ZSL™ Campaign digital ads

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Oshkosh Area Community Foundation sell sheets

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Oshkosh Public Library Building banners and flag pole banners in parking lot

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Advanced Contours tri-fold brochure with services

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Hometree4Life digital ad set

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Hometree4Life folder and sell sheetHometree4Life presentation slides

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

City Center Oshkosh building

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Valley Pop branded sales presentationValley Pop tradeshow booth

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - 111. N Main visual brand identity overview brochure

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - Great Northern Brand Support Report to the Community infographic

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - AIA Corporation photography style

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

E-Power Brand Identity "Results from experts you can trust."

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Somaya Life logoSomaya Life social media ads and packaging box

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Somaya Life iconsAn anthrobiotic that is beyond good.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Ancient wisdom for healthy pets. Maya Pet icons

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Fanny pack design

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Momentum brand elements - Icons

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Devil's Cask barrel applicationDevil's Cask product innovation page

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

From Goods to Great

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

The Solution

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

AAA Liner Replacements logo and social media ads

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

AAA Collateral & FolderAAA Website designAAA truck decal

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Oshkosh Aviation Business Park aerial view
OSH in blue box

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Become a part of Oshkosh's Aviation Story and business card design

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Oshkosh Aviation on Park logo and iconography

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Accounting team at deskAlly Tax & Accounting logo

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Inspection Services of Wisconsin's card and iconography set

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Worker looking at the Allsource App on phone

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Allsource logo and business cards

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Allsource Product bucket and product tips sheetAllsource truck wrap

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Girl reading Feeding America Annual Report impact page

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Person giving presentation on Tips for TeensAnimated Breakwater logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

A community togetherBreakwater business cards

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

We <3 YouBreakwater websiteBreakwater poster designs

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

House of Flower business cards

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

ThedaCare logo
No distractions, stay focused

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

FOCUS staged event

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Oshkosh Corporation Safer At Six elevator signage

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Good Foods color changing logo gif

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Good Foods brand guide cover & pages

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Designer at computer using the Good Foods brand guide

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Craft Coating logo

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Craft Coating emblem gif

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Craft Coating folder with sales collateral

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Craft Coating social media graphics

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

LinerWorld website pages

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Staying Alive campaign banner

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Staying Alive Campaign Collateral
Come drink with us

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Gabe's logoGabe's logo lockups

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Junior's Boot Wax tin packaging design

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Pillars color palette

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Pillars logo lockups

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Oshkosh Country Club historical images with Since 1899

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, EXECUTIVE DIRECTOR, PILLARS

Quotation Marks