Quill feather

Allsource Identity

A regional construction supply company was ready to put their brand on the map after operating without an established visual identity for a half decade. With a newly established brand, Allsource Supply, Inc. could now be seen as a larger player to attract more customers.
Client
Allsource Supply Inc.
Release
October 2020
Category
Brand Identity
Brand Strategy
Brand Support
RECOGNITION
VISIT Website
Woman with long curly hair affectionately holding a Shetland Sheepdog. Text overlay reads 'lacuna PET PRODUCTS' and 'Filling the nutritional gap with premium, biologically appropriate food and treats.Text defining 'lacuna' as a term describing the profound sense of fulfillment and wholeness a person experiences when their pet fills a void in their life, bringing a unique and irreplaceable sense of completeness.

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Bag of Lacuna Pet Products Chicken & Mango Superfood Treats. Soft green packaging with cream. Collage of various webpages from the Lacuna pet products website, showcasing their homepage, product listings, and ingredient information.Advertisement for Lacuna dog food, emphasizing zero fillers, no preservatives, premium quality, and pet approval, shown with a puppy eating.

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Four bags of lacuna pet food or treats in different flavors and packaging colors: Farmer's Recipe, Duck & Blueberries, Signature, and Beef Heart.

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

A woman making coffee in a kitchen while a Dalmatian dog looks up at her from the counter. A bag of lacuna pet food is visible on the counter next to the stove.Pile of natural dog treats including dried chicken tenders, dried beef tendon sticks, and other freeze-dried raw meat pieces. Arrows point to the treats with labels indicating 'SINGLE INGREDIENT', 'NO PRESERVATIVES', and 'FREEZE DRIED RAW MEAT'.
ANNI Hair Wax tube package staggered in perspective to the left of  Frizz? Never heard of it text and 4 certification logosANNI Hair Wax Logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Image of ANNI Hair Wax tube being pulled out of back pocket of jeansANNI Hair Wax tube and box packaging sitting together next to each other

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

ANNI Hair Wax Pink wave pattern with circular stamp that has a leaf icon in the middle. Plant-Based Product circling around the iconANNI Hair Wax PR box design with product in the center of the open boxANNI Hair Wax box and tube sitting on top of two different hair types (dark curly hair & blond straight hair) showing the product is good for all hair types.

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Six ANNI Hair Wax supporting square graphics showing the brand colors and elements as information graphics for the Amazon listingWoman holding a young girl and using the ANNI Hair Wax tube on her hair. Logo and "I'm safe for all hair types and all ages"
Priority logo with "Complete herd health is priority one." and image of cows in a circular containerPriority IAC business card design

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Priority IAC line icon style of all types of animals (cows, sheep, deer, pigs, pets, etc.)

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Priority IAC product sell sheet The Priority Way with iconsPriority IAC brand and product presentation deck with 8 graphicsPriority IAC two product packaging bags (Tracepac Gold and P-One)Priority IAC two product packaging bags (Chopper's Choice and Ocean Minerals)Priority IAC website design on laptop, tablet and phonePriority IAC's unique strains of Smartbacteria with iconsPriority IAC front & back product mailer

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Priority IAC digital ad set with 4 swiping images
Motion Works Media "Media that moves" with a orange wave gradient in the background with a grid collage of imagesMotion Works Media multiple business cards floating on dark background

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Motion Works Media wave patternMotion Works Media logo

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Motion Works Media - Asymmetrical floating grid of images and icons in blue boxesMotion Works Media - Three brand presentation slides Motion Works Media social media header and profile image. "We work to amplify your brand"

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Motion Works Media - Six social media cards that showcase different brand elements and photographyMotion Works Media email design in a line drawing of a phoneMotion Works Media icon style - thick ,geometric line weight Motion Works Media website page designs on a dark background with an orange wave mesh gradient
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

McNeilus® Volterra™ ZSL™ Campaign digital ads

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Oshkosh Area Community Foundation sell sheets

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Oshkosh Public Library Building banners and flag pole banners in parking lot

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Advanced Contours tri-fold brochure with services

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Hometree4Life digital ad set

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Hometree4Life folder and sell sheetHometree4Life presentation slides

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

City Center Oshkosh building

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Valley Pop branded sales presentationValley Pop tradeshow booth

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - 111. N Main visual brand identity overview brochure

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - Great Northern Brand Support Report to the Community infographic

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - AIA Corporation photography style

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

E-Power Brand Identity "Results from experts you can trust."

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Somaya Life logoSomaya Life social media ads and packaging box

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Somaya Life iconsAn anthrobiotic that is beyond good.

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Ancient wisdom for healthy pets. Maya Pet icons

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Fanny pack design

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Momentum brand elements - Icons

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Devil's Cask barrel applicationDevil's Cask product innovation page

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

From Goods to Great

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

The Solution

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

AAA Liner Replacements logo and social media ads

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

AAA Collateral & FolderAAA Website designAAA truck decal

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Oshkosh Aviation Business Park aerial view
OSH in blue box

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Become a part of Oshkosh's Aviation Story and business card design

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Oshkosh Aviation on Park logo and iconography

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Accounting team at deskAlly Tax & Accounting logo

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Inspection Services of Wisconsin's card and iconography set

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Worker looking at the Allsource App on phone

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Allsource logo and business cards

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Allsource Product bucket and product tips sheetAllsource truck wrap

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Girl reading Feeding America Annual Report impact page

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Person giving presentation on Tips for TeensAnimated Breakwater logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

A community togetherBreakwater business cards

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

We <3 YouBreakwater websiteBreakwater poster designs

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

House of Flower business cards

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

House of Flower logo lockupsHouse of Flowers Campaign collateral

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

ThedaCare logo
No distractions, stay focused

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

FOCUS staged event

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Oshkosh Corporation Safer At Six elevator signage

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Good Foods color changing logo gif

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Good Foods brand guide cover & pages

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Designer at computer using the Good Foods brand guide

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Craft Coating logo

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Craft Coating emblem gif

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Craft Coating folder with sales collateral

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Craft Coating social media graphics

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

LinerWorld website pages

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Staying Alive campaign banner

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Staying Alive Campaign Collateral
Come drink with us

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Gabe's logoGabe's logo lockups

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Junior's Boot Wax tin packaging design

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Pillars color palette

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Pillars logo lockups

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.

Oshkosh Country Club historical images with Since 1899

In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

Quotation Marks